Shaping healthcare markets to serve real brand purpose
Wednesday 8th July, 12:30pm
Healthcare markets are evolving meaning that drivers for brand uptake are changing too. Shaping the environment is now key to success.
Nick is a highly experienced commercial healthcare leader and fellow of the Chartered Institute of Marketing. His blend of strong strategic marketing principles and wide-ranging experience across markets has enabled him to develop a clear focus on the real-world approaches to winning in healthcare markets.
Nick Williams will discuss:
- Understanding the future drivers of brand uptake
- Identifying the market conditions to realise shared value
- Practical ways that pharma brands can shape the environment to win
- Plus Q&A